Our most basic clothing choices can give us confidence, show the connection between our appearance and our habits of mind; express our beliefs, indirectly our politics, bond us with friends & the environment, and have their main function as an armour of disguise. They are the daily tools we use to reinvent ourselves and to transform how others perceive us.

We want to show you that business can be changed, we want to re-educate the global population by revealing the positive & negative aspects of the fashion industry in today’s world, and show you solutions by choosing BYDYDY.

The Fashion industry is the world’s second most polluting industry. According to the Global Slavery Index (2014 – in 2 years a lot has perhaps changed), individuals living in the modern slavery counts for more than 36 million – many of whom are working in the supply chain of brands & retailers. The most popular production countries include Bangladesh, China, India, the Philippines, Argentina, Thailand, Indonesia, and Vietnam.

These countries are characterized as “extreme risks” countries – countries where most of the growing and manufacturing happens for the fashion industry.

When considered at “extreme risks”, we take into account the following: minimum wages, private life (access to water, electricity, food), lack of education, health facilities (hospitals, medicine), pollution, contamination, infrastructure (no highways), poverty, unemployment, lack of resources (healthy soil, natural / drinkable water, electricity, gas, etc.)

BYDYDY believes that business can be done better, in a sustainable way, where all the above factors are taken into account, are explained to the end-consumer for a better understanding of the industry, explaining the process, the work and the result.

Business can be done better by supporting & promoting the local economy (all our end sewing & labeling is made with the local small businesses), respecting the environment & nature (by using wind powered factories, using less water, 100% organic cotton – contributes to lower CO2 footprint), respecting the workers (good paid salaries, explaining the work conditions & safety regulations, basic working hours, health regulations).